In the penultimate Upsell & Referral stages, reap the rewards of providing go experiences in the previous stages. Sell more! Get referrals. Get ROI
REFERRALS, REPURCHASE & UP-SELLING DELIVER +ve ROI !
The first part of this cycle is focussed on advocating for the product. Using tools such as word-of-mouth advertising, the aim is to project the product as a positive addition in their life. By understanding consumer behaviour, we are able to convert desires into wants.
Detailed life-cycle analysis, dash-boarding, and statistical modelling help us predict and segment customers with the highest potential as well as those most likely to move away or churn. At this stage, the up-selling of a similar product is done as a way to ensure the customer remains loyal to your products and services.
Referral programs are built from the good word of our client’s customer. With our client focussed on providing efficient service and care at all times, customers are in turn rewarded for spreading the good word about our client. Our cross referral marketing allows for a company to brand its products by integrating our referral program across the product line. The objective of referral programs and their incentives is acquiring new customers while also valuing our loyal customers, eventually aiming to make them brand ambassadors of our client. Through referral sales, many campaign prospects such as loyalty programs and digital enterprising become a possibilty for our clients.
By using regression techniques, we identify patterns in the customers’ lifestyles to determine if they will move into the next stage of the cycle—moving beyond their existing product. Upselling programs are focussed on moving onto a more premium category from the primary purchase. Cross-selling programs are about purchasing similar products relevant to the existing product. While these programs function differently, they are both designed to make an existing loyal customer a more permanent member of our client’s customer base.
Life cycle marketing allows for us to create co-ordinated marketing plans and follow deadlines efficiently.
Customer analytics is becoming crucial in keeping our customers engaged. Having a thorough insight into customer behaviour enables us in delivering offers which are both relevant and on time. With tools such as segmentation help us predict future patterns and determine the anticipated needs of our customers. This ultimately helps us increase response rates and promises customer loyalty, in turn delivering an efficient ROI.
The focus, after acquiring customers, is keeping them as loyal members by regularly engaging them with programs as well as catering to their needs. At the same time, expanding a loyal customer base is stressed upon. In preparing our customers to remain loyal to our client, we close one purchase cycle, while simultaneously preparing the next.