WE DELIVER ROI ON KPI!

We are in business to curate customer experiences that deliver ROI.

STEROID demystifies ROI while you focus on your business and reap the returns!

ENERGIZE THE CUSTOMER LIFE-CYCLE

Find, Get, Keep & Grow your customers.
Understand customers better.
Watch the art & science of 1-to-1 Marketing unfold and deliver ROI!

FIND CUSTOMERS

In the critical Awareness & Research stages of the customer life-cycle, understand how to use current customer profile to find, reach and convert more customers through the strategic deployment of Digital & 1 to 1 Marketing techniques.

GET CUSTOMERS

As customers enter the Selection & Purchase stages within the life-cycle deploy marketing actions that entice them to pick your brand and purchase.
The moment-of-truth is here! Deliver a lasting impact.

KEEP CUSTOMERS

As customers move into the ownership cycle withing the stages of Experience & Retention, make the big differences though mapping customer touch-points and delivering delightful Customer Experiences, Loyalty Programs…

GROW CUSTOMERS

Use analytics to power the Upsell & Referral stages of the life-cycle. Understand your customers better.
Upsell products and services. Turn customers into brand ambassadors and get referrals…

FOUNDATION TOOLS

These tools are structural enablers to provide the backbone for programs in the FIND, GET, KEEP and GROW Customer arenas.

Years

Satisfied Clients

Projects

Industries

Awards

Smiles

ENERGIZING THE
CUSTOMER LIFE-CYCLE

Energizing the Customer Life-Cycle
Energizing the Customer Life-Cycle - Vertical

BUY CYCLE

BUY CYCLE

FIND – Awareness & Research
GET – Selection & Purchase

BUY CYCLE
FIND –Awareness  & Research
As consumers look for products and services in your category, ensure they see and consider your brand.

GET – Selection & Purchase
Once your your brand is considered, create interactive, response oriented  communication to get them to select and purchase

OWN CYCLE

OWN CYCLE

KEEP – Experience & Retention
GROW – Upsell & Referral

OWN CYCLE
KEEP – Experience & Retention
In these key stages ready customers through the best experiences through analytics driven programs.

GROW – Upsell & Referral
In these key stages get the most ROI through relevant interractions and programs with your customer

FOUNDATION TOOLS

FOUNDATION TOOLS

These tools are structural enablers
to provide the backbone for programs
in the FIND, GET, KEEP and GROW
Customer arenas

FOUNDATION TOOLS

Activate important enablers including Consulting, Database, Digital & Social, Data  Science, Data Managment, Campaign Management, Call Centres, Software As A Service and Custom Apps

SOLUTIONS

Structured for Large Businesses & MNCs
Find | Get | Keep | Grow Customers & Lay the Foundation for ROI
through our strategic integrated solutions!

Find

FIND

Activation

Lead Generation

Custom Databases

Digital Advertising

Omni-Channel Comms
+

Get

GET

SEO/ SEM

Lead Management

eCommerce/ UI/ UX

Keyword Analysis

Digital Campaigns
+

Keep

KEEP

Loyalty Programs

Custom Web Content

Applications

Social Care

Community Mgmt
+

Grow

GROW

Referral Programs

Up/Cross Sell Programs

Life-stage Campaigns

Renewal Campaigns

Customer Analytics
+

Foundation

FOUNDATION

Consulting/ Innovation

CDP/ DMP

Data Science

Contact Centres

SAAS/ Apps
+

SERVICES

Structured for Small and Medium Businesses (SMEs)
Boost marketing and sales efforts with our stand-alone services

ACTIVE

Activations

Deliver memorable and tangible on-ground brand experiences that generate awareness/ leads, drive conversions and ROI!

CRM

CRM/ CDP

Setup and manage 360° CRM.
People | Process | Technology.
Find | Get | Keep | Grow Customers.

DIRECT

Direct Marketing

Reach prospects with 1 to 1 campaigns.
Use Email | SMS | WhatsApp.
Get Leads, Conversions, ROI!

DESIGN

Design & Content

Develop cross-media design and content that works for your brand.  Get content that delivers responses and calls to action!

SOCIAL & DIGITAL

Social & Digital

Exploit the power of SEO, SEM, Online Ad Campaigns, Social Media Management, Social Care. Design and monitor to ensure action!

MARKET RESEARCH & ANALYTICS

Research & Analytics

Use simple dipstick research and Data Science to guide your marketing decisions. Get better returns from your marketing investments!

CASE STUDIES

Data Cleansing

CRM | Data Cleansing & Transform

Automotive | Drip Marketing

Automotive | Drip Marketing 

Loyalty Program

Jewellery | Loyalty Program

Data Analytics

Luxury Retail | Lifecycle Analytics

Brand Activation

Automotive | Brand Activation & Leads

Zany Business Planning

Zany GPS Business Planning Tool

TESTIMONIALS

“We tasked STEROID to set up a truly unique Loyalty Program that was tailored for our complex jewellery business. We wanted a program that ensured that customers were gaining with every purchase while keeping our financials by category in control.

STEROID did an excellent job of researching current programs and their gaps and designed for us the Pure Gold Royalty Rewards program that is certainly a cut above the rest. They follow through with periodic reviews and course improvement discussions and demonstrate a clear understanding of the mechanics and techniques within loyalty. Our program continues to grow organically and is very well received by our clients. I would not hesitate to recommend STEROID to other businesses foraying into loyalty programs and wish them the very best.”

Karim Merchant

Group CEO & MD
Pure Gold Group

“Lakshmi is the best CRM Consultant I have ever worked with. She is very knowledgeable, creative, energetic and reliable. If you work with Lakshmi on a project you can be certain that she will ALWAYS deliver great results on time. Lakshmi handles both the strategic and the operative tasks with excellence and precision. If I ever move back to the region, I will do whatever it takes to get Lakshmi on my team.”

Sven Jensen

VP – Sales
Choice Hotels, Scandinavia

“STEROID have a very rich knowledge of Direct Marketing and CRM. They are able to formulate excellent solutions for clients in the most cost effective manner & are very client and client objective focused. They have in Lakshmi Krishnakumar an excellent team leader who is extremely supportive, enabling that her people both deliver for clients and also grow their own expertise.”

Michael Walters

CEO
Reap Consulting Ltd.

“It has been a pleasure working with Lakshmi and her team over the last 3 years. I’d like to first thank you for the dedication you have demonstrated towards all the Audi and Volkswagen projects, the flexibility and understanding with which all our requests were met and the high levels of professionalism that you have demonstrated in realizing our projects. I admire the efficiency and structured set up that I have witnessed in Steroid integrated marketing and I have felt valued as Your customer. Should other projects in the field of fulfilment arise in the future, I will certainly approach STEROID as well as refer You to others! Finally, thank you for all the learnings and the enjoyable work experience!ALWAYS deliver great results on time. Lakshmi handles both the strategic and the operative tasks with excellence and precision. If I ever move back to the region, I will do whatever it takes to get Lakshmi on my team.”

Janina Pszenny

CRM Call Centre Manager
Audi Volkswagen Middle East

“Lakshmi and I worked in parallel to provide a service to a client and I was happy that she was on the project as I knew she would drive delivery from her company that would help the project succeed. I found Lakshmi to be an effective project head whose knowledge is not merely academic and whose ideas are grounded in reality. She is open to new ways of making things happen and is capable of understanding the big picture. Her no-nonsense, hands-down approach gives one the confidence that the job is in safe hands.”

Paul Aranjo

MD Middle East/ VP EMEA
Carlson Marketing

“Lakshmi and her team helped us create a dependable foundation and mature management for our long-term CRM programs. It is nowadays uncommon to experience the level of commitment from partners. In my terms, Lakshmi is rock-solid on process consulting and high-security database management and can handle intricate multi-market logistics with ease.”

Carsten Tobiassen

Regional CRM and e-Commerce Manager
American Automaker, Middle East Operations

“The STEROID team is an invaluable asset for us and they look after managing the customer database and communicating with our dealers on data quality across our region wide automotive distribution network.

STEROID work stealthily in the background to improve and maintain the hygiene & accuracy of our date. The team is flexible in terms of adopting to new business needs or new work patterns and timely response & accountability are a given from the team.”

Hala Alul

CX Operation Analyst | VSSM operations
Leading American Automobile Manufacturer

“As an agency, we work with STEROID in the areas of CRM, 1to1 Marketing and Customer Analytics on a variety of businesses across categories. We see them as strategic partners who are reliable and capable of providing end-to-end consulting, solutions, process, and execution along with quality analysis on our client campaigns.

As a result we have a win-win situation where we provide clients with strategic solutions and clients are happy to see ROI on their campaigns and projects! In a nutshell, STEROID are great to work with, add value to our offering and deliver results.  Happy to recommend them anytime!”

Rahul Nagpal

Partner & CEO
Group Partnership

CLIENTS

PARTNERS

Idea RS
Digital Transformation
Technology Partners

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