CASE STUDIES
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Automotive | Drip Marketing
FOUNDATION
The Project
One of the world’s largest motor-vehicle manufacturers had just unveiled a new SUV model and wanted to grow their customers for the new model in the region.
The Solution
E-mail marketing, often cited as one of the best marketing techniques for delivering high ROI, provided a reliable form of communication between the brand and its audience. STEROID identified six different target groups and personalized email broadcasts were sent depending on various criteria. Consumers crave a personalized experience that the generalized email blasts do not give. We ran a Drip Marketing campaign sending tailored, personalised communication to responders based on their link selection and responses and delivered the difference!
Results
Click-to-open rate (CTOR) measures the effectiveness of an email campaign. We discovered the email broadcast had created quite a good interest amongst the recipients with an average CTOR of about 25%.
Automotive | Activation & Lead Generation
GET
The Project
STEROID was involved in their activation program. Brand activation generates customer interest by allowing target audience consumers to engage directly with their product and experience its service. It is also one of the best ways in making the audience create social buzz!
The Solution
STEROID was involved in their activation program. Brand activation generates customer interest by allowing target audience consumers to engage directly with their product and experience its service. It is also one of the best ways in making the audience create social buzz!
Results
This program achieved an impressive return on investment (ROI) of about 166%.
Data Cleansing & Transform for CRM
FOUNDATION
The Project
A French luxury goods conglomerate which designs, manufactures, distributes, and sells jewelry and watches acquired new boutiques in 3 major regions of the Middle East’s largest market. They approached STEROID to help cleanse the 3 year old transaction & customer database for the acquired markets and convert it to the format followed by their CRM system.
- The large volume of data which consisted of 37,000+ customers and 100,000+ transactions.
- Bilingual data – Customer name and details in English and/or Arabic.
- The format of data from the acquired boutiques was different from the client’s CRM system.
- High level of accuracy was required as there was no room for error while mapping transactions to customers.
- Timeline 4 weeks.
The Solution
In order to complete the project on time and with accuracy, STEROID developed an in-house tool which included the following features:
- Standardization of each customer info field.
- Harmonization of data by moving values to the right fields.
- Elimination of data that did not meet field criteria.
- Identification of duplicates.
- Merging of duplicate records.
The deduplicated customer data was then mapped to the transactions with zero error and high level of accuracy. And finally, both customer data and transaction data were transformed to meet the centralized DB requirement.
The Quality Assurance (QA) team at STEROID performed multiple quality checks during the different stages of the project and ensured that all duplicate records were deleted, the contact information for every record was accurate and updated, and that the project matched the client’s guidelines and quality benchmark.
Results
Despite the difficulties faced during the course of the project, STEROID was able to complete the project in just 4 weeks with an accuracy level of 100%. The client was highly satisfied with the quality of the work delivered by the data management team and outsourced 3 more additional projects to STEROID. As a result, STEROID was able to establish a long-term business relationship with the client.
Luxury Retail | Lifestyle Analytics
FOUNDATION
The Project
A renowned luxury brand in the jewelry industry was planning to expand their international presence and build new initiatives with solid operational structure.
With huge anticipated growth in sales and customer base, the jewelers also understood they had significant potential gains if they had data driven insights that were used effectively.
With huge anticipated growth in sales and customer base, the jewelers also understood they had significant potential gains if they had data driven insights that were used effectively.
The Solution
STEROID played a key role in converting their rich data into meeting business objectives. Customers were categorized into segments. Each segment offered a distinct view of customer behavior with the brand. Customer loyalty was measured based on factor like number of purchases per year, seasonal spending nature and max spend. Tableau was used for data visualization and dashboarding.
Customer segmentation made it easier for connecting with clients after having a deeper understanding of their purchase behavior. Data analytics proved vital in developing strategies to increase footfalls, boost sales, improve conversion rates, optimize inventory and much more!
Customer segmentation made it easier for connecting with clients after having a deeper understanding of their purchase behavior. Data analytics proved vital in developing strategies to increase footfalls, boost sales, improve conversion rates, optimize inventory and much more!
Results
This implementation of this program resulted in sharp targetted marketing exercises and achieved a very impressive Return On Investment (ROI) of about 261%.
Zany GPS based Business Planning Tool for Automaker
FOUNDATION
The Project
Identify market opportunities for business growth and map competition across the region
The Solution
A Japanese automotive company wanted to gauge their services as well as competitors’ across GCC countries for planning business expansion. They also wanted to assess competitors’ services to have knowledge of their showroom presence, maintenance services, and third-party alliance in certain locations and the main cities.
To do so, a visual representation of how competitors were positioned in a market was required for extensive research, understanding market demographics, and exploring opportunities.
To do so, a visual representation of how competitors were positioned in a market was required for extensive research, understanding market demographics, and exploring opportunities.
Results
STEROID built a map display services application that allowed for focus on cities in different regions. In-depth analysis was made possible with the display of all showrooms, services, dealer information and more.
This App continues to help brand make more informed decisions and strengthens marketing strategies.
This App continues to help brand make more informed decisions and strengthens marketing strategies.
Jewellery | Loyalty Program
KEEP
The Project
This regional brand retails a variety of jewelry in diamond, gold, platinum and precious stones. Since the market has been increasingly competitive, it was necessary to build customer retention among buyers.
The Solution
This was the perfect opportunity for incorporation of a loyalty program. Client was keen to retain customers in a increasingly competitive market. Our customized, multi-tier loyalty program was immediately successful with customers feeling engaged, rewarded… thus spending more while spreading the word about the brand at the same time.
Results
STEROID set up and managed their program with the aim of retaining top 20% of the customers and steering incremental sales. Quarterly reviews were conducted to monitor growth of the program and recommendations provided for conversion of non-redeemers to redeemers. The program worked wonders for the jewelers as the net incremental sales for redeemer’s non-gold sales was observed to be 20%.
Fashion | Omni-channel Marketing
GROW
The Project
The Luxury fashion retailer is well known for their high-end goods across the globe. They launch new collections many times a year and hope to get most of their existing customers, along with their family and friends, to walk-in to their stores.
The Solution
There may be more than just one option that is suitable in getting this done. In fact, there usually is. The challenge is figuring out which technique fits the customers in a region the best. STEROID partnered with the fashion house in connecting with their customers through marketing channels like email, SMS and WhatsApp broadcast. Landing pages were created for customers to register for the upcoming events.
Results
Despite the difficulties faced during the course of the project, STEROID was able to complete the project in just 4 weeks with an accuracy level of 100%. The client was highly satisfied with the quality of the work delivered by the data management team and outsourced 3 more additional projects to STEROID. As a result, STEROID was able to establish a long-term business relationship with the client.
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STEROID Integrated Marketing LLC
- #105, Sapphire Tower, Al Ittihad Road, Al Khabeesi, P.O. Box 22785, Dubai, United Arab Emirates.
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