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The Design Advantage - Steroid Integrated Marketing

Design is one of the most important factors when building a brand to set you apart from your competitors & get the desired emotion or feeling from customers. A good design is effective and efficient in fulfilling its purpose and is always the simplest possible working solution.

Corporate identity is created by designing a company’s visual aspects and design elements, ranging from logos to social media assets and stationery. Brand image is instantly recognizable due to a strong corporate identity, and this creates a lasting impression for customers

Graphic design is art with a purpose, involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools for advertisements, brochures, magazines, and reports.

Designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.

Logos are intended to be the face of a company, to visually communicate the unique identity of the brand and what it represents. Business logo design is an important tool when it comes to promoting a company’s products or services. But the logo must have a unique design making a lasting positive impression on the potential customers and triggers positive recall about your brand .

Web Design includes web graphic design, interface design, authoring, including standardised code,user experience design and search engine optimization.

An effective website design should convey its intended message whilst engaging the visitor. Several factors such as consistency, colours, typography, imagery, simplicity and most importantly functionality all contribute to good website design.