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database Archives - Steroid Integrated Marketing
The Importance of a Database

The Importance of a Database

by | Jun 7, 2020 | Direct Marketing

WHAT’S A DATABASE?  A database is an organized collection of data developed using formal design and modeling technique.  WHY DO YOU NEED A DATABASE? ·         Can store large amounts of data ·         Data in different formats can be combined and saved in a single...
Reporting & Analytics

Reporting & Analytics

by | Apr 7, 2019 | CRM

The success and longevity of a business to a great extent depends on how the organization can collect, process, and interpret data. Raw data can come from a multitude of sources such as databases and CRM systems. Reporting focuses on compiling data that has been...