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NAC Draft - Steroid Integrated Marketing

ASO

(Application Store Optimisation)

Premium app store optimisation agency based in the UAE
We help grow your app to increase both visibility and downloads by using our proven strategies

FIND

ASO Services for Optimizing Your Mobile Apps

Being one of the premium ASO service providers in the UAE we ensure that we generate quality traffic on our client’s mobile application using the best of ASO strategies that we have learnt over the last few years. We ensure best practices of ASO and SEO are followed to boost quality organic downloads. We sharp target audience in play store and app store and customize ASO to make sure there is faster downloads

ASO services are necessary in these times as mobile apps are the preferred information channels for people. All online businesses need ASO services to get faster downloads and quality traffic to their app. In this context, let us make a difference to your online presence with our services.

Mobile Marketing

%

Regional Active Mobile Social Users

%

Mobile Connections as % Population

%

Searched Online before Buying

Apple search ads

With the help of proprietary methods and from our technology partners considering both organic and search marketing channels, we ensure it improves the effectiveness of your search ads spend.

An integrated approach

Recommendations to improve in both organic and search channels

Improved bidding management

For improved performance, we automate bidding and make sure we can work quickly

Proprietary methods and analysis

We have developed methods to process search ads data to manage media spend efficiently

Apple search ads

Google app campaigns

We will assist you to target the right audience, achieve your goals, and build assets for a successful campaign.

Google Apps Campaign

Creative production

We will assist you to create high quality creative and compelling messaging using the required insights

Campaign Management

We use machine learning and user signals to identify the right audience, reach your goals and execute the right tech stack for a successful campaign

Measurement and Analytics

We measure your success from the correct KPIs for how you should respond to the competing digital environment, funnel stage, and app category

Mobile strategy

We will be providing your mobile roadmap, determine audience insights, efficiently measure KPIs for your business.

Goal setting & Technology

Best use of KPIs and the right technology in areas like messaging, analytics, and tracking. The KPIs include LTV, uninstall rates, organic uplift, and others 

Retention

Recommending the best user retention strategy for better user engagement and app returns.

Market Research

Detailed competitor assessment, analysis, strategy, and market analysis. Report of the global competitor, seasonal trends, market sizing, and audience building strategies

Mobile Strategy

ASO

With optimization methodologies and proprietary tools, we optimize your app store listing for better organic search visibility and installs to gain a competitive edge

Keyword Research

We make sure that the right keywords are used to generate relevant search traffic on the app store

We search keywords with high search volume for the title keywords

Better Optimisation for ranking performance and tracking against the competition for the relevant keywords

Best utilization of tools to track search rankings, competitor and keyword analysis

Reporting

We share insightful reports about your app’s visibility in the Apple App Store and the Google Play Store

The report details how your app is working with all the critical ASO factors that influence Apple App Store or Google Play Store algorithm

The report will also consist of competitive benchmarking with other apps and comparisons on keyword density and other crucial assets

App store description optimization

We make sure that the app’s unique value proposition is communicated clearly

We work on the curation of posts about all the media releases and blogs about the app to increase the credibility

We reupdate the app descriptions regularly as the features and services advance

App Store Review and reputation management

We provide continuous support for optimizing your app’s architecture that includes rating and reviews analysis.

We make sure the app has the size and required frequency which is ideal for the app store.

Our team does a detailed review of the required title, size, screenshots, icon, crash rate, and iOS compliance analysis

We provide an off-page review that includes download, install, competitor, rating, and review analysis.

How ASO and related services will help you

  • Boost in App store visibility
  • Build better brand awareness
  • A rise in quality conversions
  • Increased user acquisition
  • More Revenue
  • Increase in organic downloads
  • Better Lifetime value
  • Gain more insights
  • Identify SDK usage

Why STEROID as an
ASO Service Provider

Here are some of the strengths that make us stand out in the industry

Committed Project Managers

Our Project managers deliver excellent results no mater how small or big the project requirements are.

Utilisation of best ASO tools

As a premium ASO agency we depend only on tools that generates accurate data to optimise and boost the app visibility

We boost your Revenue & ROI

Our proven strategies aim at increasing the customers and generating more revenue through quality downloads

Daily Reporting

We update the clients with latest performance reports to make sure the mobile strategy is aligned with our business goals.

ALL IN THE BOX
Discover the perfect Digital Marketing package tailored for your business See results!
Turn uncertainty into opportunity!

LIMITED TIME OFFER

SERVICES
Structured for Small and Medium Businesses (SMEs)
Boost marketing and sales efforts with our stand-alone services

ACTIVATIONS

Deliver memorable and tangible on-ground brand experiences that generate awareness/ leads, drive conversions and ROI!

DESIGN & CONTENT

Develop cross-media design and content that works for your brand. Get content that delivers responses and calls to action!

CRM / CDP

Setup and manage 360° CRM.
People | Process | Technology.
Find | Get | Keep | Grow Customers.

SOCIAL & DIGITAL

Exploit the power of SEO, SEM, Online Ad Campaigns, Social Media Management, Social Care. Design and monitor to ensure action!

DIRECT MARKETING

Reach prospects with 1 to 1 campaigns.
Use Email | SMS | WhatsApp.
Get Leads, Conversions, ROI!

RESEARCH & ANALYTICS

Use simple dipstick research and Data Science to guide your marketing decisions. Get better returns from your marketing investments!


BASIC

AED 1,899 *

Consulting
Hosting (1yr)
Website (5 pages)

Keyword Research
Google Ads worth AED 500
Content Management

Ad Report
Creatives
Social Media Setup 
Email/ SMS Marketing
Analytics Support

★★
STANDARD

AED 3,899 *

Consulting
Hosting (1yr)
Website (10 pages)
Keyword Research
Digital Ads worth AED 700
Content Management
Ad Report
Creatives
Social Media Setup
Email/ SMS Marketing upto AED 1k
Analytics Support

★★★
PREMIUM

AED 7,899 *

Consulting
Hosting (1yr)
Website with Video
Keyword Research
Digital Ads worth AED 1k
Content Management
Ad Report
Creatives
Social Media Setup
Email/ SMS Marketing upto AED 2k
Analytics Support

* Terms apply.  Details will be discussed and outlined on a written proposal.
* In case required, ongoing Marketing Costs will apply.

|

“We tasked STEROID to set up a truly unique Loyalty Program that was tailored for our complex jewellery business. We wanted a program that ensured that customers were gaining with every purchase while keeping our financials by category in control.

STEROID did an excellent job of researching current programs and their gaps and designed for us the Pure Gold Royalty Rewards program that is certainly a cut above the rest. They follow through with periodic reviews and course improvement discussions and demonstrate a clear understanding of the mechanics and techniques within loyalty. Our program continues to grow organically and is very well received by our clients. I would not hesitate to recommend STEROID to other businesses foraying into loyalty programs and wish them the very best.”

Karim Merchant

Group CEO & MD
Pure Gold Group

“Lakshmi is the best CRM Consultant I have ever worked with. She is very knowledgeable, creative, energetic and reliable. If you work with Lakshmi on a project you can be certain that she will ALWAYS deliver great results on time. Lakshmi handles both the strategic and the operative tasks with excellence and precision. If I ever move back to the region, I will do whatever it takes to get Lakshmi on my team.”

Sven Jensen

VP – Sales
Choice Hotels, Scandinavia

“STEROID have a very rich knowledge of Direct Marketing and CRM. They are able to formulate excellent solutions for clients in the most cost effective manner & are very client and client objective focused. They have in Lakshmi Krishnakumar an excellent team leader who is extremely supportive, enabling that her people both deliver for clients and also grow their own expertise.”

Michael Walters

CEO
Reap Consulting Ltd.

“It has been a pleasure working with Lakshmi and her team over the last 3 years. I’d like to first thank you for the dedication you have demonstrated towards all the Audi and Volkswagen projects, the flexibility and understanding with which all our requests were met and the high levels of professionalism that you have demonstrated in realizing our projects. I admire the efficiency and structured set up that I have witnessed in Steroid integrated marketing and I have felt valued as Your customer. Should other projects in the field of fulfilment arise in the future, I will certainly approach STEROID as well as refer You to others! Finally, thank you for all the learnings and the enjoyable work experience!ALWAYS deliver great results on time. Lakshmi handles both the strategic and the operative tasks with excellence and precision. If I ever move back to the region, I will do whatever it takes to get Lakshmi on my team.”

Janina Pszenny

CRM Call Centre Manager
Audi Volkswagen Middle East

“Lakshmi and I worked in parallel to provide a service to a client and I was happy that she was on the project as I knew she would drive delivery from her company that would help the project succeed. I found Lakshmi to be an effective project head whose knowledge is not merely academic and whose ideas are grounded in reality. She is open to new ways of making things happen and is capable of understanding the big picture. Her no-nonsense, hands-down approach gives one the confidence that the job is in safe hands.”

Paul Aranjo

MD Middle East/ VP EMEA
Carlson Marketing

“Lakshmi and her team helped us create a dependable foundation and mature management for our long-term CRM programs. It is nowadays uncommon to experience the level of commitment from partners. In my terms, Lakshmi is rock-solid on process consulting and high-security database management and can handle intricate multi-market logistics with ease.”

Carsten Tobiassen

Regional CRM and e-Commerce Manager
American Automaker, Middle East Operations

“The STEROID team is an invaluable asset for us and they look after managing the customer database and communicating with our dealers on data quality across our region wide automotive distribution network.

STEROID work stealthily in the background to improve and maintain the hygiene & accuracy of our date. The team is flexible in terms of adopting to new business needs or new work patterns and timely response & accountability are a given from the team.”

Hala Alul

CX Operation Analyst | VSSM operations
Leading American Automobile Manufacturer

“As an agency, we work with STEROID in the areas of CRM, 1to1 Marketing and Customer Analytics on a variety of businesses across categories. We see them as strategic partners who are reliable and capable of providing end-to-end consulting, solutions, process, and execution along with quality analysis on our client campaigns.

As a result we have a win-win situation where we provide clients with strategic solutions and clients are happy to see ROI on their campaigns and projects! In a nutshell, STEROID are great to work with, add value to our offering and deliver results.  Happy to recommend them anytime!”

Rahul Nagpal

Partner & CEO
Group Partnership

Making the
big difference since 2011!

40+ man years of experience
working with SMALL BUSINESSES & MULTINATIONALS

A zany, ANA certified, award winning,
Integrated Marketing Agency with a team of experts in 1-to-1 Marketing

We help businesses
FIND // GET // KEEP & GROW customers
while generating more sales and achieving
Return On Investment (ROI)

We offer the industry’s best
Customer Lifecycle solutions…

We are smart, nimble and deliver results!

FIND CUSTOMERS

Digital Marketing | Social Media Marketing
Online Advertising | Lead Generation
Activation | Events

GET CUSTOMERS

Campaign Management | Drip Marketing
Print & Production | Landing Pages
Contact Centres

KEEP CUSTOMERS

Customer Lifecycle Communications
Loyalty Solutions | Analytics | Dashboarding
Surprise & Delight Programs

GROW CUSTOMERS

MGM Programs | Referrals | Social Media Marketing | Fulfilment Solutions
Customer Lifetime Value (CLV)

FOUNDATION TOOLS

Consulting | Digital Transformation
Data Acquisition & Management | Data Science & Analytics
Creative & Production | Campaign Management
Digital & Social Platforms | Contact Centre Management
Software As A Service (SAAS) | Mobile Applications

Think Zany
Think Different
Get ROI!

Reach us now: info@steroidim.com | +971 4 2387064

Delivering higher ROI

in 1-to-1 Marketing
through
Digital | Direct & CRM

Years

Satisfied Clients

Projects

Industries

Awards

Smiles

WE DELIVER ROI ON KPI!

We are in business to curate customer experiences that deliver ROI.

STEROID demystifies ROI while you focus on your business and reap the returns!

ENERGIZE THE CUSTOMER LIFE-CYCLE

Find, Get, Keep & Grow your customers.
Understand customers better.
Watch the art & science of 1-to-1 Marketing unfold and deliver ROI!

FIND CUSTOMERS

In the critical Awareness & Research stages of the customer life-cycle, understand how to use current customer profile to find, reach and convert more customers through the strategic deployment of Digital & 1 to 1 Marketing techniques.

GET CUSTOMERS

As customers enter the Selection & Purchase stages within the life-cycle deploy marketing actions that entice them to pick your brand and purchase.
The moment-of-truth is here! Deliver a lasting impact.

KEEP CUSTOMERS

As customers move into the ownership cycle withing the stages of Experience & Retention, make the big differences though mapping customer touch-points and delivering delightful Customer Experiences, Loyalty Programs…

GROW CUSTOMERS

Use analytics to power the Upsell & Referral stages of the life-cycle. Understand your customers better.
Upsell products and services. Turn customers into brand ambassadors and get referrals…

FOUNDATION TOOLS

These tools are structural enablers to provide the backbone for programs in the FIND, GET, KEEP and GROW Customer arenas.

BUY CYCLE

BUY CYCLE

FIND – Awareness & Research
GET – Selection & Purchase

BUY CYCLE
FIND –Awareness  & Research
As consumers look for products and services in your category, ensure they see and consider your brand.

GET – Selection & Purchase
Once your your brand is considered, create interactive, response oriented  communication to get them to select and purchase

OWN CYCLE

OWN CYCLE

KEEP – Experience & Retention
GROW – Upsell & Referral

OWN CYCLE
KEEP – Experience & Retention
In these key stages ready customers through the best experiences through analytics driven programs.

GROW – Upsell & Referral
In these key stages get the most ROI through relevant interractions and programs with your customer

FOUNDATION TOOLS

FOUNDATION TOOLS

These tools are structural enablers
to provide the backbone for programs
in the FIND, GET, KEEP and GROW
Customer arenas

FOUNDATION TOOLS

Activate important enablers including Consulting, Database, Digital & Social, Data  Science, Data Managment, Campaign Management, Call Centres, Software As A Service and Custom Apps

FOUNDATION TOOLS

FOUNDATION TOOLS

These tools are structural enablers
to provide the backbone for programs
in the FIND, GET, KEEP and GROW
Customer arenas

FOUNDATION TOOLS

Activate important enablers including Consulting, Database, Digital & Social, Data  Science, Data Managment, Campaign Management, Call Centres, Software As A Service and Custom Apps

HOW WE HELP YOU GROW FASTER

1. Social Media Advertising

Why?

  • Your customers spend most of their time on social media – Instagram & Facebook
  • Increase brand awareness
  • Drives immediate results
  • Increase leads, sales & revenue!

What we offer?

  • A/B Testing
  • Image Design & Video Creation
  • Deep Targeting Research
  • Analytics Reporting
Design Tools
Design Tools

2. Google Advertising

Why?

  • Massive reach – grow your audience
  • Range of targeting
  • Google’s internal algorithms helps earn more conversions
  • Wide range of Ad formats

What we offer?

  • Maximize ROI with different bidding strategies
  • Integration with AI tool ensure lower CPC and maximize conversions

3. Digital Strategy

Why?

  • Identify areas for optimization
  • Reach your target audience effectively
  • Digital differentiation

What we offer?

  • Assess the strategic impact of digital
  • Consultation
  • Digital marketing roadmap & strategy
  • Manage digital transformation actively
Design Tools
Design Tools

4. Search Engine Optimization(SEO)

Why?

  • Brings you qualified leads
  • Boosts your credibility
  • Stay ahead of your competitors

What we offer?

  • SEO Audit
  • Competitor Analysis
  • Custom Strategy & Optimization
  • Monthly Reports

CRM benefits

Design Tools
  • Connect with your customers
  • Make the most of each incoming lead
  • Automate most aspects of your business
  • Make smarter busines with real-time analytics

Five creative rules we abide by:

Rule #1: Copy trumps art– Direct marketing is more about selling than creating an impression. Great direct marketing communications must focus on persuasive copy. The rule of any illustration and design is to deliver the message clearly.

Rule #2: For that more personalized touch, the tone often plays a significant role in leaving an impact. Using a tone which is friendly and similar to the way you speak will help in getting your message across. This is not mass advertising but rather, one person talking to another. 

Rule #3: The driving force behind a successful design is in focussing on selling the offer, and not the product. Always remember to have a singular idea to stay focused on. Along with keeping a clear and simple design, it is also important to never offer choice with your offer—trying to sell multiple ideas under the guise of one often leads to nothing being achieved. 

Rule #4: Through our design, we are asking for people to trust us. The first step towards building this trust is by being credible. Along with your offer being believable, constantly interacting with the audience by being warm and personable goes a long way in spreading a message. 

Rule #5: Through our design, the benefits of the features a customer stands to obtain should shine through. The message being communicated should not solely be about the product, but rather its use for the customer.

Design Tools

CASE STUDIES

Our work and experiences excite us everyday… take a look
FIND

Automotive |

Drip Marketing 

One of the world’s largest motor-vehicle manufacturers had just unveiled a new SUV model and wanted to grow their customers for the new model in the region.

E-mail marketing, often cited as one of the best marketing techniques for delivering high ROI, provided a reliable form of communication between the brand and its audience. STEROID identified six different target groups and personalized email broadcasts were sent depending on various criteria. Consumers crave a personalized experience that the generalized email blasts do not give. We ran a Drip Marketing campaign sending tailored, personalised communication to responders based on their link selection and responses and delivered the difference!

Click-to-open rate (CTOR) measures the effectiveness of an email campaign. We discovered the email broadcast had created quite a good interest amongst the recipients with an average CTOR of about 25%.

Automotive | Drip Marketing
Brand Activation

Automotive | Activation & Lead Generation

One of the world’s largest motor-vehicle manufacturers had just unveiled a new SUV model and wanted to grow their customers for the new model in the region.

STEROID was involved in their activation program. Brand activation generates customer interest by allowing target audience consumers to engage directly with their product and experience its service. It is also one of the best ways in making the audience create social buzz!

Results

This program achieved an impressive return on investment (ROI) of about 166%.

Data Cleansing & Transform for CRM

A French luxury goods conglomerate which designs, manufactures, distributes, and sells jewelry and watches acquired new boutiques in 3 major regions of the Middle East’s largest market. They approached STEROID to help cleanse the 3 year old transaction & customer database for the acquired markets and convert it to the format followed by their CRM system.

  • The large volume of data which consisted of 37,000+ customers and 100,000+ transactions.
  • Bilingual data – Customer name and details in English and/or Arabic.
  • The format of data from the acquired boutiques was different from the client’s CRM system.
  • High level of accuracy was required as there was no room for error while mapping transactions to customers.
  • Timeline 4 weeks.

In order to complete the project on time and with accuracy, STEROID developed an in-house tool which included the following features:

  • Standardization of each customer info field.
  • Harmonization of data by moving values to the right fields.
  • Elimination of data that did not meet field criteria.
  • Identification of duplicates.
  • Merging of duplicate records.

The deduplicated customer data was then mapped to the transactions with zero error and high level of accuracy. And finally, both customer data and transaction data were transformed to meet the centralized DB requirement.

The Quality Assurance (QA) team at STEROID performed multiple quality checks during the different stages of the project and ensured that all duplicate records were deleted, the contact information for every record was accurate and updated, and that the project matched the client’s guidelines and quality benchmark.


Click-to-open rate (CTOR) measures the effectiveness of an email campaign. We discovered the email broadcast had created quite a good interest amongst the recipients with an average CTOR of about 25%.

Data Cleansing
Data Analytics

Luxury Retail

Lifestyle | Analytics

A renowned luxury brand in the jewelry industry was planning to expand their international presence and build new initiatives with solid operational structure.

With huge anticipated growth in sales and customer base, the jewelers also understood they had significant potential gains if they had data driven insights that were used effectively.

STEROID played a key role in converting their rich data into meeting business objectives. Customers were categorized into segments. Each segment offered a distinct view of customer behavior with the brand. Customer loyalty was measured based on factor like number of purchases per year, seasonal spending nature and max spend. Tableau was used for data visualization and dashboarding.

Customer segmentation made it easier for connecting with clients after having a deeper understanding of their purchase behavior. Data analytics proved vital in developing strategies to increase footfalls, boost sales, improve conversion rates, optimize inventory and much more!

This implementation of this program resulted in sharp targetted  marketing exercises and achieved a very impressive Return On Investment (ROI) of about 261%.

Zany GPS based Business Planning Tool for Automaker

Identify market opportunities for business growth and map competition across the region

    A Japanese automotive company wanted to gauge their services as well as competitors’ across GCC countries for planning business expansion. They also wanted to assess competitors’ services to have knowledge of their showroom presence, maintenance services, and third-party alliance in certain locations and the main cities.
    To do so, a visual representation of how competitors were positioned in a market was required for extensive research, understanding market demographics, and exploring opportunities.

    STEROID built a map display services application that allowed for focus on cities in different regions. In-depth analysis was made possible with the display of all showrooms, services, dealer information and more.

    This App continues to help brand make more informed decisions and strengthens marketing strategies.

    Zany GPS based Business Planning Tool
    Loyalty Program

    Jewellery

    Loyalty | Program

    This regional brand retails a variety of jewelry in diamond, gold, platinum and precious stones. Since the market has been increasingly competitive, it was necessary to build customer retention among buyers.

    This was the perfect opportunity for incorporation of a loyalty program. Client was keen to retain customers in a increasingly competitive market. Our customized, multi-tier loyalty program was immediately successful with customers feeling engaged, rewarded… thus spending more while spreading the word about the brand at the same time.

    STEROID set up and managed their program with the aim of retaining top 20% of the customers and steering incremental sales. Quarterly reviews were conducted to monitor growth of the program and recommendations provided for conversion of non-redeemers to redeemers. The program worked wonders for the jewelers as the net incremental sales for redeemer’s non-gold sales was observed to be 20%.

    Fashion

    Omni-channel Marketing

    The Luxury fashion retailer is well known for their high-end goods across the globe. They launch new collections many times a year and hope to get most of their existing customers, along with their family and friends, to walk-in to their stores.

    There may be more than just one option that is suitable in getting this done. In fact, there usually is. The challenge is figuring out which technique fits the customers in a region the best. STEROID partnered with the fashion house in connecting with their customers through marketing channels like email, SMS and WhatsApp broadcast. Landing pages were created for customers to register for the upcoming events.

    Despite the difficulties faced during the course of the project, STEROID was able to complete the project in just 4 weeks with an accuracy level of 100%. The client was highly satisfied with the quality of the work delivered by the data management team and outsourced 3 more additional projects to STEROID. As a result, STEROID was able to establish a long-term business relationship with the client.

    Luxury Fashion

    WE DELIVER ROI ON KPI!


    We are in business to curate customer experiences that deliver ROI.

    STEROID demystifies ROI while you focus on your business and reap the returns!

    ENERGIZE THE CUSTOMER LIFE-CYCLE

    ENERGIZE
    Find, Get, Keep & Grow your customers.
    Understand customers better.
    Watch the art & science of 1-to-1 Marketing unfold and deliver ROI

    FIND CUSTOMERS

    FIND
    In the critical Awareness & Research stages of the customer life-cycle, understand how to use current customer profile to find, reach and convert more customers through the strategic deployment of Digital & 1 to 1 Marketing techniques.

    GET CUSTOMERS

    GET
    As customers enter the Selection & Purchase stages within the life-cycle deploy marketing actions that entice them to pick your brand and purchase. The moment-of-truth is here! Deliver a lasting impact.

    KEEP CUSTOMERS

    KEEP
    As customers move into the ownership cycle withing the stages of Experience & Retention, make the big differences though mapping customer touch-points and delivering delightful Customer Experiences, Loyalty Programs…

    GROW CUSTOMERS


    Use analytics to power the Upsell & Referral stages of the life-cycle. Understand your customers better.
    Upsell products and services. Turn customers into brand ambassadors and get referrals…

    FOUNDATION TOOLS

    FOUNDATION ICON - FOR FLIP BOX
    These tools are structural enablers to provide the backbone for programs in the FIND, GET, KEEP and GROW Customer
    arenas.

    Reach Us

    STEROID Integrated Marketing LLC

    #105, Sapphire Tower,
    Al Ittihad Road,
    Al Khabeesi,
    P.O. Box 22785,
    Dubai, United Arab Emirates.

    + 971 4 2387064

    info@steroidim.com

    Want to hear more details on our Case Studies? Please provide your coordinates and we will get in touch soon!