Understanding the Customer Life-Cycle and developing structured yet zany Customer Experiences is the core of our business.

We have carefully built solutions around the Find | Get | Keep & Grow Customer phases and have a Foundation Solutions Layer that is built to enable you to get ROI and PBO (Planned Business Outcome) by energizing these phases through 1-to-1 Marketing actions…

FIND CUSTOMERS

Finding the right target audience plays key in setting the direction for our campaigns. To build this specific audience, the prospect goes through two key stages — Awareness and Research.

The first step to a loyal customer is introducing the product and services of our client to them. Through our databases, the information collected helps us selecting a possible prospect based on parameters such as their demographic, lifestyle, travel etc.

Once made aware to the right person, they will start considering our client’s product. Essentially, consideration is nothing but the decisions one makes before any purchase. At this stage, one does research to answer questions such as the price, product’s features and its necessity in their lives.

KEEP CUSTOMERS

The interactive stages of adopting and servicing build towards a loyal customer base. As a customer begins to use and understand a product, questions around the features and services offered or instances such as wanting to lodge a complaint come about. The more a user engages with the product, the better the dialogue created between them and our client.

The support and services offered by our client, at this stage, sets the base for a customer to become a more permanent member of their clientele. By using customer interaction as a tool, we aim to create a mind-set where the customer plans to become a loyal long-term member of our client.

The pillars on which our solutions’ structure stands is built on a good understanding of our clients’ business model as well as of their prospects and customers. A clear strategy and road-map is often the best place to begin work before putting in place active initiatives and campaigns in the Find, Get, Keep and Grow Customer arenas.

Once the strategy is in place and action areas are outlined in each of the 4 phases of Customer Life-Cycle, the next step is to identify all the foundational elements needed to enable these actions with the life cycle.

Our Consulting Platforms, Customer Data Platforms, Design & Content, Social & Digital Platforms, Data Science Platforms, Contact Centre Solutions and SAAS Solutions are key enablers…