WE DELIVER ROI ON KPI!

We are in business to curate customer experiences that deliver ROI.

STEROID demystifies ROI while you focus on your
business and reap the returns!

ENERGIZE THE CUSTOMER LIFE-CYCLE

Find, Get, Keep & Grow your customers. Understand customers better. Watch the art & science of 1-to-1 Marketing unfold and deliver ROI!

FIND CUSTOMERS

In the critical Awareness & Research stages of the customer life-cycle, understand how to use current customer profile to find, reach and convert more customers through the strategic deployment of Digital & 1 to 1 Marketing techniques.

GET CUSTOMERS

As customers enter the Selection & Purchase stages within the life-cycle deploy marketing actions that entice them to pick your brand and purchase. The moment-of-truth is here! Deliver a lasting impact.

KEEP CUSTOMERS

As customers move into the ownership cycle withing the stages of Experience & Retention, make the big differences though mapping customer touch-points and delivering delightful Customer Experiences, Loyalty Programs …

GROW CUSTOMERS

Use analytics to power the Upsell & Referral stages of the life-cycle. Understand your customers better. Upsell products and services. Turn customers into brand ambassadors and get referrals…

FOUNDATION TOOLS

These tools are structural enablers  to provide the backbone
for programs in the FIND, GET, KEEP and GROW Customer
arenas.

Years

Satisfied Clients

Projects

Industries

Awards

Smiles

ENERGIZING THE
CUSTOMER LIFE-CYCLE

BUY CYCLE
FIND – Awareness & Research
GET – Selection & Purchase

BUY CYCLE
FIND –Awareness  & Research
As consumers look for products and services in your category, ensure they see and consider your brand.

GET – Selection & Purchase
Once your your brand is considered, create interactive, response oriented  communication to get them to select and purchase

 

OWN CYCLE
KEEP – Experience & Retention
GROW – Upsell & Referral

OWN CYCLE
KEEP – Experience & Retention
In these key stages ready customers through the best experiences through analytics driven programs.

GROW – Upsell & Referral
In these key stages get the most ROI through relevant interractions and programs with your customer

 

FOUNDATION TOOLS
These tools are structural enablers to provide the backbone for programs in the FIND, GET, KEEP and GROW Customer arenas

 

FOUNDATION TOOLS

Activate important enablers including Consulting, Database, Digital & Social, Data  Science, Data Managment, Campaign Management, Call Centres, Software As A Service and Custom Apps

 

SOLUTIONS

Find | Get | Keep | Grow Customers & Lay the Foundation for ROI
through our strategic integrated solutions!

FIND

Activation

Lead Generation

Custom Databases

Digital Advertising

Omni-Channel Comms

GET

SEO

Lead Management

Paid Search

Keyword Analysis

Digital Campaigns

KEEP

Loyalty Programs

Custom Web Content

Applications

Social Care

Community Mgmt

GROW

Referral Programs

Up/Cross Sell Programs

Life-stage Campaigns

Renewal Campaigns

Customer Analytics

FOUNDATION

Consulting

CDP/ DMP

Data Science

Contact Centres

SAAS

SERVICES

Boost marketing and sales efforts with our stand-alone services

Activation

Active

Deliver memorable and tangible on-ground brand experiences.
Get leads, conversions and ROI!

CRM

CRM

Setup and manage 360° CRM.
People | Process | Technology.
Find | Get | Keep | Grow Customers.

Direct

Direct

Reach prospects with 1 to 1 campaigns.
Use Email | SMS | WhatsApp.
Get Leads, Conversions, ROI!

Design

Design

Develop cross-media design and content that works for your brand.  Get content that delivers responses and calls to action!

Social Digital

Social & Digital

Exploit the power of SEO, SEM, Online Ad Campaigns, Social Media Management, Social Care. Design and monitor to ensure action!

Market Research

Research & Analytics

Use simple dipstick research and analysis to guide your marketing decisions. Get better returns from your marketing investments!

CASE STUDIES

LuxuryRetail

Fashion | Omni-channel Marketing

Automotive

Automotive | Drip Marketing 

Jewellery

Jewellery | Loyalty Program

2019 Analytics Segmentation Sample P1

Luxury Retail | Lifecycle Analytics

Automotive Activation

Automotive | Brand Activation & Lead Gen

ROI VIA THE
CUSTOMER LIFE-CYCLE

TESTIMONIALS

"Steroid designed a truly unique Loyalty Program that was tailored for our complex jewellery business."

Karim Merchant

Group CEO & MD, Pure Gold Group

"Steroid has delivered exceptional results for us through precise strategic planning and impeccable execution skills."

Micheal Walters

CEO, Reap Consultants

"Creative, Energetic and Reliable, Steroid has a great team that is result oriented and focussed."

Sven Jensen

VP Sales, Choice Hotels Scandinavia

"It was a great experience to have the Steroid team on board with us for the Audi & Volkswagen projects in the region."

Janina Pszenny

CRM Call Centre Manager
Audi Volkswagen Middle East

"We have successfully used the Steroid teams experience and expertise on DM/CRM for our campaigns for many years now."

Vinod Kumar

Associate Media Director
STARCOM Dubai

"Steroid understands the big market picture and are street smart and business savvy in their approach."

Paul Aranjo

MD Middle East/ VP EMEA
Carlson Marketing

"Lakshmi and her team helped us create a dependable foundation and mature management for our long-term CRM programs."

Carsten Tobiassen

Regional CRM and e-Commerce Manager
American Automaker – Middle East Operations

"The STEROID team is an invaluable asset for us and they look after managing the customer database and communicating with our dealers on data quality across our region wide distribution network."

Hala Alul

CX Analyst | VSSM
American Automaker – Middle East Operations

"As an agency, we work with STEROID in the areas of CRM, 1to1 Marketing and Customer Analytics. We see them as strategic partners. We have a win-win situation where we provide clients with strategic solutions and clients are happy to see ROI on their campaigns "

Rahul Nagpal

Partner & CEO, Group Partnership

"Creative, Energetic and Reliable, Steroid has a great team that is result oriented and focussed."

Sven Jensen

VP Sales, Choice Hotels Scandinavia

"Steroid has delivered exceptional results for us through precise strategic planning and impeccable execution skills."

Micheal Walters

CEO, Reap Consultants

"It was a great experience to have the Steroid team on board with us for the Audi & Volkswagen projects in the region."

Janina Pszenny

CRM Call Centre Manager
Audi Volkswagen Middle East

"Steroid designed a truly unique Loyalty Program that was tailored for our complex jewellery business."

Karim Merchant

Group CEO & MD, Pure Gold Group

"We have successfully used the Steroid teams experience and expertise on DM/CRM for our campaigns for many years now."

Vinod Kumar

Associate Media Director
STARCOM Dubai

"Steroid understands the big market picture and are street smart and business savvy in their approach."

Paul Aranjo

MD Middle East/ VP EMEA
Carlson Marketing

"Lakshmi and her team helped us create a dependable foundation and mature management for our long-term CRM programs."

Carsten Tobiassen

Regional CRM and e-Commerce Manager
American Automaker – Middle East Operations

"The STEROID team is an invaluable asset for us and they look after managing the customer database and communicating with our dealers on data quality across our region wide distribution network."

Hala Alul

CX Analyst | VSSM
American Automaker – Middle East Operations

"As an agency, we work with STEROID in the areas of CRM, 1to1 Marketing and Customer Analytics. We see them as strategic partners. We have a win-win situation where we provide clients with strategic solutions and clients are happy to see ROI on their campaigns "

Rahul Nagpal

Partner & CEO, Group Partnership

“We tasked STEROID to set up a truly unique Loyalty Program that was tailored for our complex jewellery business. We wanted a program that ensured that customers were gaining with every purchase while keeping our financials by category in control.

STEROID did an excellent job of researching current programs and their gaps and designed for us the Pure Gold Royalty Rewards program that is certainly a cut above the rest. They follow through with periodic reviews and course improvement discussions and demonstrate a clear understanding of the mechanics and techniques within loyalty. Our program continues to grow organically and is very well received by our clients. I would not hesitate to recommend STEROID to other businesses foraying into loyalty programs and wish them the very best.”

Karim Merchant

Group CEO & MD, Pure Gold Group

“We tasked STEROID to set up a truly unique Loyalty Program that was tailored for our complex jewellery business. We wanted a program that ensured that customers were gaining with every purchase while keeping our financials by category in control.

STEROID did an excellent job of researching current programs and their gaps and designed for us the Pure Gold Royalty Rewards program that is certainly a cut above the rest. They follow through with periodic reviews and course improvement discussions and demonstrate a clear understanding of the mechanics and techniques within loyalty. Our program continues to grow organically and is very well received by our clients. I would not hesitate to recommend STEROID to other businesses foraying into loyalty programs and wish them the very best.”

Karim Merchant

Group CEO & MD
Pure Gold Group

Lakshmi is the best CRM Consultant I have ever worked with. She is very knowledgeable, creative, energetic and reliable. If you work with Lakshmi on a project you can be certain that she will ALWAYS deliver great results on time. Lakshmi handles both the strategic and the operative tasks with excellence and precision. If I ever move back to the region, I will do whatever it takes to get Lakshmi on my team.”

Sven Jensen

VP – Sales
Choice Hotels, Scandinavia

STEROID have a very rich knowledge of Direct Marketing and CRM. They are able to formulate excellent solutions for clients in the most cost effective manner & are very client and client objective focused. They have in Lakshmi Krishnakumar an excellent team leader who is extremely supportive, enabling that her people both deliver for clients and also grow their own expertise.”

Michael Walters

CEO
Reap Consulting Ltd.

It has been a pleasure working with Lakshmi and her team over the last 3 years. I’d like to first thank you for the dedication you have demonstrated towards all the Audi and Volkswagen projects, the flexibility and understanding with which all our requests were met and the high levels of professionalism that you have demonstrated in realizing our projects. I admire the efficiency and structured set up that I have witnessed in Steroid integrated marketing and I have felt valued as Your customer. Should other projects in the field of fulfilment arise in the future, I will certainly approach STEROID as well as refer You to others! Finally, thank you for all the learnings and the enjoyable work experience!ALWAYS deliver great results on time. Lakshmi handles both the strategic and the operative tasks with excellence and precision. If I ever move back to the region, I will do whatever it takes to get Lakshmi on my team.

Janina Pszenny

CRM Call Centre Manager
Audi Volkswagen Middle East

We have been using the services of STEROID across various client base (Automotive, Airlines and Travel…etc) for a number of years now and have found them very professional in terms of their business approach. Lakshmi’s leadership and in-depth knowledge on local markets’ coupled with CRM and DM expertise / solutions has enabled us to achieve business objectives / ROI for our clients. I wish them all the very best in their future endeavours.on time. Lakshmi handles both the strategic and the operative tasks with excellence and precision. If I ever move back to the region, I will do whatever it takes to get Lakshmi on my team.

Vinod Kumar

Associate Media Director
STARCOM Dubai

Lakshmi and I worked in parallel to provide a service to a client and I was happy that she was on the project as I knew she would drive delivery from her company that would help the project succeed. I found Lakshmi to be an effective project head whose knowledge is not merely academic and whose ideas are grounded in reality. She is open to new ways of making things happen and is capable of understanding the big picture. Her no-nonsense, hands-down approach gives one the confidence that the job is in safe hands.

Paul Aranjo

MD Middle East/ VP EMEA
Carlson Marketing

Lakshmi and her team helped us create a dependable foundation and mature management for our long-term CRM programs. It is nowadays uncommon to experience the level of commitment from partners. In my terms, Lakshmi is rock-solid on process consulting and high-security database management and can handle intricate multi-market logistics with ease.

Carsten Tobiassen

Regional CRM and e-Commerce Manager
General Motors Middle East

“The STEROID team is an invaluable asset for us and they look after managing the customer database and communicating with our dealers on data quality across our region wide automotive distribution network.

STEROID work stealthily in the background to improve and maintain the hygiene & accuracy of our date. The team is flexible in terms of adopting to new business needs or new work patterns and timely response & accountability are a given from the team.

Hala Alul

CX Operation Analyst | VSSM operations
Leading American Automobile Manufacturer

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